During the Academic Travel of Lausanne, Geneva and the Alps, we visited the International Trade Center of Geneva. It was not that easy to understand what this organization deals with and works for but it was a honor to meet one of the responsible who could explain briefly about it. ITC is the connection between the WTO, World Trade Organization and the United Nations and deals especially with developing countries. ITC’s goal is to help and contribute with the developing of countries and to develop also humanly giving more benefits through export. There are five complementary business services that the ITC deals with and these are: business and trade policy, export strategy, strengthening trade support institutions, trade intelligence and exporter competitiveness. People working from the ITC therefore, are those who develop ways and strategies to build services involving business connecting markets and contributing with the development of countries with long-term results.
The ITC has recently worked to empower women who engage in trade. They collaborate with the WTO and the United Nations in this effort. The ITC was able to identify and evaluate obstacles of trade that can be faced by women and possible solutions that can be found in order to improve the situations.
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